As part of a Communications dual branding assignment, the project objective is to create two parallel brands that fit under an overarching parent brand. The dual brands are very different in style, variance, and demographic application.
For this project, I chose to focus on safety helmets. My two brands are under a parent brand called SeQure. For the EDGE brand, I focused on creating a brand to encompass motocross helmets and a custom brand guide.
Edge is a brand that resides in the action sports industry. Edge supplies custom made, stylized, and dependable motocross helmets for the safety conscious community.