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© 2019 by Vika Long

Raven Shoe Polish

Packaging w/ Brand Application

Project Objective:

Create a series of vintage-inspired logos to accompany a custom packaging solution for the fictional product.

 

Project Solution:

After exploring a variety of illustrative vintage-esque logo ideas I chose to pursue shoe polish in two different packages; tins and tubs. These products range in size and shade to embellish gentleman's shoes. The esthetic of the logo itself uses decadence as seen within victorian logos and features the brand's icon, a raven. The hues I used to paint the product packaging mimics the shades available in traditional shoe wax.