As part of a Communications dual branding assignment, the project objective is to create two parallel brands that fit under an overarching parent brand. The dual brands are very different in style, variance, and demographic application.
For this project, I chose to focus on safety helmets. My two brands are under a parent brand called SeQure. For the SNUG brand, I focused on creating a brand to encompass pediatric helmets and a custom brand guide.
Snug advocates security and protection through safety helmets within the
medical field. This brand is responsible for manufacturing and distributing
pediatric helmets for cranial deformity treatments and similar child ailments.